AUSTRALIA’S FIRST SPECIALIST AGENCY FOR
EXPERT-BACKED HEALTH BRAND POSITIONING

STAND OUT as the Trusted Choice in Crowded Markets.

Blue Banana
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Reputable Health
Industry Professionals
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360-Vetted Creators
& Influencers
$0B+
GLOBAL AD & CONTENT INTELLIGENCE
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Stanford-Backed
AI Vetting Layers

The Authority Engine

Position your brand as the one buyers trust first, desire more, and feel most confident choosing through expert-backed partnerships that strengthen your market authority.

Partner With Health Experts

The Shortcut to Market Authority

Partner with trusted health professionals that audiences already listen to, helping fast-track authority, strengthen buyer confidence, and position your brand as the expert-backed choice across both B2B and B2C markets.

WHAT THIS UNLOCKS
  • Authentic Expert Endorsements: Turn your product from just another option into an expert-backed go-to choice that converts. Fast-track your brand value, market authority, sales and start scaling.
  • Impactful Expert Social Proof: Bring your product to life and educate your audience through trusted health professionals who strengthen credibility, influence buying decisions, and differentiate yourself in crowded, competitive markets.
  • Scalable Authority Assets: Audiences trust authority. Turn their trusted voices into impactful, scalable content designed to strengthen commercial appeal, support B2B and B2C growth, and perform across all brand assets, with full usage rights.

360-Vetted Influencers & Content Creators

HIGH-IMPACT SOCIAL PROOF CONTENT

Get matched with highly relevant creators who genuinely align with your brand and audience, and showcase your product through impactful content designed to scale, so your brand feels more relatable, more believable, and easier to choose.

WHAT THIS UNLOCKS
  • Stanford-Backed Precision Vetting: Every creator and audience is vetted for authenticity, behavioural alignment, and real brand fit, so the content showcased reaches highly-relevant audiences.
  • Real Buyer Influence: Partner with creators who genuinely love and use your products in their daily lifestyle. Drive real, relatable social proof, emotional connection, buyer confidence, and repeat loyalty.
  • Scalable Brand Assets: Get high-impact content that strengthens social proof, sharpens differentiation, drives purchasing decisions and performs across every brand touchpoint. Includes full usage rights.

Retail, Distribution & Global Expansion

WIN BIGGER PARTNERSHIPS, FASTER

Build the social proof and market pull that elevate buyer demand, strengthen commercial appeal, and position your brand as a highly credible, investable choice for retailers, distributors, and strategic partners.

WHAT THIS UNLOCKS
  • Category Dominance: Make your brand feel more established, more credible, and harder to pass over through expert validation and social proof that position you as the stronger choice.
  • Strategic Access: Get your brand in front of the right buyers, retailers, and decision-makers, so bigger opportunities stop feeling out of reach.
  • Expansion & Brand Leverage: Enter new markets with the credibility, confidence, and authority-led representation needed to build trust faster and gain traction sooner.

Curated Health Industry Professionals

Partner with highly aligned, trusted voices that strengthen brand credibility, influence buyer decisions, and elevate how the market perceives you.

Dr Daniel Kirkbride

Dr Daniel Kirkbride

Functional Medicine
Maddi Parsons

Maddi Parsons

Accredited Dietitian
Bianca Rose

Bianca Rose

Clinical Naturopath
Craig Baker

Craig Baker

Exercise Scientist
Dr Vanessa Liang

Dr Vanessa Liang

Neuroscientist
Ysanne Holt

Ysanne Holt

Dietetic Medicine
Integrative & Functional Medicine GPs · Gut Health & Microbiome Experts · APD Dietitians · Clinical Nutritionists · Holistic Naturopaths · Women’s Health Experts · Longevity Experts · Neuroscientists · Dermatologists · Specialist Doctors & Researchers · Integrative & Functional Medicine GPs · Gut Health & Microbiome Experts · APD Dietitians · Clinical Nutritionists · Holistic Naturopaths · Women’s Health Experts · Longevity Experts · Neuroscientists · Dermatologists · Specialist Doctors & Researchers

…plus hundreds more vetted experts.

Prestige Accent

Trusted by Industry Leaders

“Propelyst are true experts in health partnerships and influencer collaborations. They managed the end-to-end execution of our professional event, securing highly aligned health experts who would have otherwise been difficult for us to access. Their presentations were compelling, informative, and memorable, significantly strengthening our brand authority and market positioning. We received exceptional feedback from our B2B partners and stakeholders, as well as new interest from clinics keen to stock our products.”

H&H Group (Swisse)
Brand Manager, APAC

“Steph took the time to truly understand our business, quickly delivered a highly aligned shortlist of UGC creators and health professionals, and helped us generate excellent content in a short period of time. She was proactive at every stage, incredibly easy to work with, and made the entire process feel seamless. I’d highly recommend Propelyst to any brand serious about growth and scaling with the right partnerships.”

Chief Nutrition
Co-Founder/Operations

“The team stepped in at a critical time after the previous agency failed, quickly sourcing and seamlessly managing 30+ influencers, while also securing doctors, health experts, and keynote speakers for our industry events. Their strategic direction elevated how the brand showed up, with greater authority, stronger credibility, and far more commercial impact. What could have been a setback became a catalyst for stronger partnerships, new business opportunities, and greater traction across the market.”

Haleon (Centrum, Benefiber)
Professional Advocacy Lead

“Propelyst have done a brilliant job. Their strong network of trusted health experts helped us stand out to health-conscious consumers, and as a result, we saw a drastic increase in loyal customers, new customers, amazing ROI in building the brand, securing more B2B deals and international expansion. Propelyst is the best for any premium brand looking to grow effectively.”

goodMix Superfoods
Company Co-Founder

“It was a wonderful experience collaborating with Propelyst. They were communicative, friendly, and very easy to deal with. We were connected with three incredible health professionals who each created personal, authentic, and fantastic social content recommending Little Harvesters. This content has directly supported our sales and brand awareness, and we couldn’t be happier with the results. We’d highly recommend working with Propelyst and look forward to collaborating again in the future!”

Little Harvesters
Company Founder

“Thank you! We are thrilled with the results. The team played a key role in elevating OSIM through strategic storytelling, refined scripting, and high-impact partnerships. They helped bring our high-end products to life through compelling narratives that felt both engaging and premium, strengthening our market presence and brand positioning. Their leadership helped build a more trusted and commercially successful brand.”

OSIM
Partnerships Lead

“Working with Propelyst was seamless and highly effective. Their strong network of health industry experts was the driving force in delivering credible, expert-led content that resonated with our audience. From talent sourcing to content coordination, the team was proactive, organised, and consistently on the front foot. We paused the campaign due to unexpected stock shortages after selling out 3 brands within 1 month in several major chemists. I highly recommend Propelyst.”

Pharmasales
Company Director

“The team expertly managed our health professional and celebrity partnerships for our high-level industry roundtables. They built positive brand awareness and credibility in highly engaging ways, and helps to secure premium B2B partnerships. Stephanie’s strategic direction was instrumental in building our brand authority and accelerating our international scaling much faster than anticipated.”

Sanofi (Cenovis/Ostelin)
Head of Strategic Partnerships

“We loved collaborating with Propelyst. They found the most suitable influencers with the right target audience, tailored to our business, and delivered exceptional results. Highly recommend their services for anyone looking to drive real results through influencer marketing.”

John and Sue
Company Founder

“Propelyst was instrumental in building the right community around our brand, bringing together a standout mix of personal trainers, fitness creators, health professionals and lifestyle talent for collaboration. Everything felt genuinely aligned, polished and authentic. The activations were executed beautifully and played an important role in optimising brand affinity and deepening our popularity in the wellness and fitness space.”

Lululemon
Marketing Manager

30,000+ Consumer Products Launch Every Year. 95% Fail.

In crowded markets, buyers are overwhelmed with choice, compare endlessly, and default to what feels safer, more credible, or easier to justify.

The 95% Graveyard

71% of buyers trust brands less than they did last year. In crowded categories, the real risk is not low visibility. It is failing to create enough certainty when people are weighing their options.

85% of consumers seek trusted expert advice when considering a purchase. Without stronger authority and social proof, even exceptional brands can lose the decisions to competitors that feel more established and safer to choose.

96% of consumers find ads irritating. If not executed properly, marketing can quietly burn your budget, erode brand perception, trigger negative sentiment, and make slow growth.

89% of B2B retailer and distributor decision makers prioritise credible proof alongside product performance when assessing brands. A great product is expected. What moves decisions is evidence that reduces doubt, lowers perceived risk, and makes your brand easier to support.

The Propelyst Advantage

A proprietary intelligence system designed to differentiate your brand, build trust through high-impact partnerships, and strengthen buyer confidence across B2B and B2C markets.

Precision Vetting

Precision-Curated Voices

Access reputable health professionals, influencers, and creators who genuinely align with your brand, curated through a highly selective methodology backed by direct access to $65B+ in creator analytics and content intelligence.

Stanford-Backed Analytics Vetting

Every creator and their audience are assessed through a dual-layer system that combines 42+ Stanford-backed AI vetting layers with decades of relationship-led insight to ensure stronger alignment, deeper credibility, and partnerships with greater commercial value.

Behavioural Intelligence

We go beyond surface metrics to understand your ideal audience’s values, interests, demographics, and behaviours, so your brand shows up in ways that feel more relevant, more timely, and far more compelling to the audiences that matter most.

Conversion Pathway Modelling

We identify which audiences respond most strongly to expert validation, lifestyle integration, or stronger authority cues, so your content aligns more naturally with how they build trust, evaluate options, and ultimately choose your brand.

Connection-Based Messaging

We shape narrative structures that deepen audience connection and emotional resonance, while reducing fears, doubts, and hesitation, so your brand feels more trusted, more desirable, and easier to choose again and again.

Emerging Demand & Blue Ocean Analysis

We track industry shifts to uncover underused narrative opportunities and blue oceans that help your brand stand apart, elevate your premium positioning, and become far harder for the market to ignore.

Brands Stocked in Australia

Found in 7,000+ independent retailers, major retailers, pharmacies, clinics, distributors, and specialty stockists nationwide.

Go VitaTerry WhiteWoolworthsPricelineHarris FarmColesCrownSydney AirportChemist WarehouseWestfieldDavid JonesIGA

Global Commercial Reach

Supporting brand growth across Hong Kong, Asia, the UK, the US, Canada, and other high-value markets.

Market PlaceWatsonsManningsCity SuperWhole FoodsFeather & BoneCathay PacificSproutsLittle FarmsHolland & BarrettFour SeasonsThe Peninsula

Client Media Success

ABC NewsNews.com.auMarie ClaireForbesWomen's HealthShark Tank7NewsVogueMamamiaBBCSunriseThe Morning Show
The Final Seal

Stop Competing.
Start Defining Your Category.

Ready to become the brand buyers trust more and choose faster?

ENQUIRE ABOUT WORKING TOGETHER +61 492 347 690